Jim Ferraro: The Blog

Heat up some Viral, add a dash of sarcasm, stir in some humor with a side of inbound marketing

Jim — Fri, 04 Dec 2009 04:10:53 +0000

This video, which was probably made and edited in about 3 hours, does a great job of mixing humor, viral marketing, and a message about inbound marketing.

As a fan of inbound marketing as an alternative the the horrific thing we call cold-calling, this gets the message across without the usual boredom:

Of course, inbound marketing isn’t a “switch” you can simply turn on or off, but with a little understanding, you can have them pounding on your door! Often, the silliest video like this ends up with millions upon millions of views.

Who remembers BK’s subservient chicken?

Click here and tell the chicken who is boss!

It’s not the click. It’s the clout.

Jim — Fri, 27 Nov 2009 20:08:02 +0000

Link building: 101

What matters more: A link that gets clicked or a link that is anchored properly?

This blog has no header. What? Look at the bottom.

Jim — Fri, 27 Nov 2009 19:38:37 +0000

I like to do everything backwards. Why? I’ll tell you after the break.

Ok, break over =o)

This blog is an SEO experiment. As many of you know, I teach SEO classes and have helped numerous websites gain the traffic (and clients) they deserve. Of course, to stay on top of things, constant R&D is necessary if I want to deliver consistent value to my clients.

This blog has the header at the bottom for a very good reason: Content is KING. Thankfully, I didn’t have to write this theme, but it accomplishes something very important: The first thing the search engines see when they view this blog is the TEXTUAL CONTENT. If you must see the header, it’s at the bottom and very minimalist. (I know, not worth looking, right?)

In a world of flashy, blingy, in your face web design, a minimalist design such as this focuses on two main things: Quality content and search engine optimization.

Subject matter may vary greatly in this blog, but I’ll always try to spin some SEO learning into each entry, or at least every few entries.

If you want to get a hold of me for questioning or for an SEO class, you know the drill: My email address is my first name and, of course, this domain name.

Cheers,

Jim Ferraro